What is SelfNow?
SelfNow is a system that combines neuroscience, educational psychology, and technology to offer a method for self-knowledge, personal growth, and organizational development.

“Self” → Refers to oneself, consciousness, self-awareness, and personal development.

“Now” → Emphasizes present action, the here and now, and the immediate application of learning.

SELFNOW® INTELLECTUAL STRUCTURE

• The 7 principles of the method

• The 4 Personality Profiles

• The SelfNow® development map

SELFNOW® METHOD ARCHITECTURE

THE 7 PRINCIPLES OF THE METHOD

These principles explain the philosophy of the model.

1. The person is the origin of the results

External results are a consequence of internal development.

2. Personality influences everything

Our way of thinking, feeling, and acting determines decisions and relationships.

3. Self-knowledge is the starting point

You can’t develop what you don’t know.

4. Awareness generates transformation

When a person understands their impact, they can change it.

5. Development is a continuous process

Personal and professional growth is ongoing.

6. Human potential can be expanded

Abilities can be developed when one works consciously.

7. Sustainable results stem from personal development

Organizations thrive when people evolve.

THE 4 PILLARS OF THE MODEL

This is the core framework of the method.

BEING → UNDERSTANDING → DEVELOPING → ACHIEVING

BEING

Deep self-knowledge.

The person discovers:

• talents

• strengths

• behavioral patterns

UNDERSTANDING

Awareness of personal impact.

We analyze how personality influences:

• decisions

• relationships

• leadership

• performance

DEVELOP

Enhance skills.

We work on competencies such as:

• leadership

• communication

• strategic thinking

• emotional intelligence

ACHIEVE

Conscious results.

Personal development translates into:

• goals achieved

• more effective relationships

• professional growth

THE SelfNow® DEVELOPMENT MAP

Growth occurs at 3 levels.

Level 1

Self-Knowledge

The individual discovers their personality.

Level 2

Personal Development

Skills and behavioral patterns are developed.

Level 3

Impact and Results

The individual transforms their environment and achieves significant goals.

SELFNOW METHOD EQUATION

Self-Knowledge + Personal Development = Sustainable Results

© 2026 SelfNow